Through communicating with organizations related to advertisers and the media, this committee attempts to maximize the efficiency of transactions among advertiser, media and advertising company. The transactions efficiency committee presently controls 4subcommittees as explained below.

［Vision Subcommittee］

This subcommittee examines and researches the state of advertising dealings and advertising business.

［Transactions Efficiency Subcommittee］

This subcommittee examines and researches the finanncial affairs and operations of accountants at advertising companies.

［Information Systems Subcommittee］

This subcommittee conducts a variety of activities on studing EDI standardization by media, and promotion of an EDI advertising transaction center.

［Account Service Issues Subcommittee］

This subcommittee examines the issues of operating activities on advertisers and media.