Among the educational and research activities of the JAAA, the best results are being produced by the committee’s annual program which sends an advertising study group overseas. The group takes an induction course at advertising companies and related institutions abroad for around 10days. This is covered within a report which is read not only by member companies, but by the advertising industry as a whole.

And JAAA is joining in The confederation of Agency Asian Advertising Associations (CAAAA). CAAAA support to Spikes Asia Advertising Festival in Singapore. We generate to Japanese study team for it every year.

The committee also makes positive efforts to interact with the advertising industry abroad by exchanging information with foreign advertising associations and attending international conferences.